On behalf of the company's Board of Directors and its more than 3,000 staff across the country, John Carnella, President and Chief Executive Officer, is pleased to announce that Diversicare Canada Management Services Company, Inc. will hereafter be operating its retirement residences under its new banner, Verve Senior Living effective immediately.
Mr. Carnella stated "We are thrilled to make this transition because we believe that the name Verve perfectly describes the types of environments that we are already creating for our residents - places that exude vibrancy, spirit, life and passion. So essentially the name is just catching up to who we already are". He added "Verve means spirited effort, so it fits perfectly with what makes us unique – our passion for service excellence. We have won numerous awards for the service excellence delivered by our valued staff, and this will continue to be at the core of how we operate under the new banner".
In addition to the new name, the company has also launched a new, refreshed website which features information on each of its 37 properties across Canada. The new website allows interested visitors to book a personal tour at a time of their convenience and it provides helpful information on transitioning to the retirement residence experience. More information can be found at VerveSeniorLiving.com.
Over the coming months, residents, staff and the general public will begin to see the transition to Verve. Residence signage is being transitioned and marketing communications will assist in creating awareness of the new name.
Diversicare Canada Management Services Company, Inc. is a Canadian company with a 35-year track record of successfully operating retirement residences and long-term care facilities in Ontario, British Columbia, Alberta and Saskatchewan.
For more information contact:
Ms. Karen Kotanko
Director of Marketing