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This privacy statement relates to the website http://www.thecareguide.com

Information Collection

TheCareGuide.com is the sole owner of the information collected on TheCareGuide.com. TheCareGuide.com collects information from our users at several different points on our Web site.


We store information that we collect through cookies and log files to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. This profile is used to tailor a user's visit to our Web site, and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.


A cookie is a piece of data stored on the user's computer tied to information about the user. We use both session cookies and persistent cookies. For the session cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

If users reject the cookie, they may still use our site. Persistent cookies enable us to enhance the experience on our site by customizing content based on where they are visiting from, or when they most recently visited the site. See the "Profile" section.

Order Forms

This site uses order forms for customers to request information and complimentary guides. Some forms may go directly to advertisers. TheCareGuide.com collects contact and demographic information on these forms. This information may be used to get in touch with the visitor when necessary. The customer's contact information may also be shared with advertisers.

Users may opt-out of receiving future mailings; see the "Choice/Opt-out" section below.

To stop your information from being distributed immediately, an opt-out message must be included in the comments section of the Free Directory order form.

Phone Orders

Our phone-order system and operators collect contact and demographic information from those calling to request a complementary guide.

This contact information may be used to get in touch with callers when necessary, and may be shared with display advertisers.

Users may choose to not have their information shared with advertisers by telling the operator or by leaving instructions on the phone-mail message.

Third Party Advertising

The ads appearing on this Web site are delivered to users by TheCareGuide.com. Information about users' visit to this site, such as number of times they have viewed an ad (but not name, address, or other personal information), is used to serve ads to users on this site.

The Care Guide will clearly distinguish advertising from our information content, using identifying words, design, or placement. We have designed our web site to avoid confusion between advertising and health information content.

This privacy statement covers the use of cookies by TheCareGuide.com only and does not cover the use of cookies by any advertisers.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information


If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the "Choice/Opt-out" section.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)

We share aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information.

Third Party Advertisers

The Care Guide shares Web site usage information about users with third parties for the purpose of targeting our Internet tile advertisements on this site. For example, an advertiser may use cookies, which allow them to recognize a user's cookie when a user visits this site. The information they collect and share through this technology is not personally identifiable.

These are the instances in which we will share users' personal information:

Third Party Intermediaries

We use an outside credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Business Transitions

In the event The Care Guide goes through a business transition, such as a merger or being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via email prior to a change of ownership or control of their personal information. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.

Choice / Opt-out

Our users are given the opportunity to "opt-out" of having their information used for purposes not directly related to our site at the point where we ask for information. For example, our order form has an "opt-out" mechanism so users who buy a product from us, but don't want any marketing material, can keep their email address off of our lists.

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying with unsubscribe as the subject line in the email, or by emailing us at info@thecareguide.com. We also offer an opt-out mechanism on our newsletter or the user may contact us by phone at 1-800-311-CARE (2273) or by mail:

9 Cedarview Drive
Toronto, Ontario, M1C 2K5, Canada

Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.


This Web site contains links to other sites. Please be aware that we, TheCareGuide.com, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information, such as name and shipping address and demographic information, such as postal code. Contact information will be used to notify the winners and award prizes. Anonymous Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice.


This Web site takes every precaution to protect our users' information. When users submit sensitive information via the Web site, their information is protected both online and off-line.

Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users' information is protected. Finally, the servers that store personally identifiable information are in a secure environment, in a locked facility.

If users have any questions about the security at our Web site, users can send an email to webmaster@thecareguide.com.

Supplementation of Information

In order for this Web site to properly fulfill its obligation to users it is necessary for us to supplement the information we receive with information from 3rd party sources.

ID or Address Verification

We use may use a third parties software to verify a user's identity or address in the event of a default of payment.

Enhancement Of Marketing Profile

We may purchase third party marketing data and add it to our existing user database to better target our advertising and provide pertinent offers we think our users would be interested in. We use this information to enhance or overlay the "profile" of individual users. This aggregate marketing data is therefore tied to the users' personally identifiable information.

Correcting / Updating / Deleting / Deactivating Personal Information

If a user's personally identifiable information changes, such as postal code, phone, email or postal address, or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done at the member information page or by emailing our Customer Support at webmaster@thecareguide.com.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:

The Care Guide
9 Cedarview Drive
Toronto, Ontario, M1C 2K5, Canada
P: 1-800-311-CARE (2273) or 416-287-CARE (2273)
F: 416.284.2571
E: webmaster@thecareguide.com