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Become an Advertiser

TheCareGuide.com is Canada's most comprehensive, interactive and easy to use Internet resource for families searching for appropriate seniors' housing and care services – everything from Independent Living, Home Care, Adult Lifestyle, Life-lease, Retirement Homes, Long Term (Nursing) Care Homes and Palliative, Hospice Care.

Provider listing
  • Detailed Services and Amenities Tabs so users know exactly what you provide;
  • Map or listing driven for precise directions
  • You can maintain and update your own listing information online, using our Provider Login access;
  • You can track the success of your presence on TheCareGuide.com, with our own analytics;
  • As a paid advertiser you enjoy preferred placement in search results;
  • Care Leads - users asking for more information - e-mailed directly to you - bringing you “hot” prospects
  • You can enhance your presence on TheCareGuide.com by adding events, pictures in your photo gallery, virtual tours, links to your web site and e-mail links;
  • We can create a management page that will enhance your corporate branding and lists all of your locations.

We offer a variety of low cost alternatives to drive traffic to your site and give you the effective Internet presence you know you need.

Site Metrics

Google analytics
  • Page rank of 5 means we have a significant presence on the internet
  • 20,000 plus Page views, growing steadily
  • Average visit time on site: 3.1 minutes and increasing
  • % of visitors: new 76%, repeat 24%

Search Engine Optimization (SEO)

Google analytics
  • Google’s new algorithm favours senior rich content on thecareguide.com
  • Ongoing keyword strategy
  • Keywords embedded in each listing to drive your listing by Province and City
  • Images tagged with keywords
  • Ongoing external link strategy


Tile Advertising Options

Tile advertising can be very effective. Ads appear on the right hand side of every internal web page, giving you extreme exposure on a day to day basis.

Using our visitor matrix, your ad(s) can be targeted to visitors who live, or are looking in specific regions of Canada. We are able to fine-tune your exposure to visitors interested in specific types of care, services – and providers.

Animated or static creative ads can be used. Create multiple campaigns targeting specific visitors with unique creative - tailored to each sector, or rotate creative across your campaigns.

There are two choices of tile ads:

  • Standard Tile(px) - 180w X 135h
  • Premium Tile(px) - 180w X 400h


However you plan your tile campaigns, each ad impression is tracked, along with every ad click. Contact us if you would like to embed a tracking code for the return click back to your website.


Click here to become an advertiser

Online Options | Why become an Advertiser | Where Did We Get Your Information | Explanation of Monthly Analytics Reports