Why Advertise? Like any important decision, making the right choice takes time, research and preparation. Every year across Canada, thousands of us are faced with the unique challenge of finding appropriate housing or care service solutions for ourselves or an elderly loved one. Backed by an experienced, caring and committed team, The Care Guide helps caregivers, seniors, families and their advisors access the full spectrum of seniors' housing and care solutions through trustworthy, accurate and easy-to-use information and support, and provides industry stakeholders, like yourself, with a cost-effective and results-based marketing channel to reach a highly targeted audience at a key decision-making time. Here are some of the key reasons for advertising with The Care Guide and TheCareGuide.com: - Holistic Marketplace
- Highly Targeted Audience of Decision Makers and Influencers
- Unparalleled Reach
- Optimal Visibility and Exposure
- Measurable Results
- Comprehensive, Valuable Resources
- Industry Experience, Partnerships and Affiliations
Holistic Marketplace The Care Guide affords you the opportunity to reach a highly desirable marketplace/demographic through both a traditional print and an online publication - allowing you to connect with: - Seniors and Families
- Health Care Professionals
- Housing & Care Providers
- Caregivers & Advisors
- Government Departments and Agencies
- Seniors’ Product & Service Vendors
- Industry Associations
Highly Targeted Audience of Decision Makers and Influencers No matter who you are trying to communicate with in the seniors' housing and care industry, The Care Guide allows you to reach that audience when they are most likely to listen - at the point of research and decision! Unparalleled Reach
With approximately 410,000 copies of our printed guides in circulation each year across Canada, plus 10,000 unique visitors per month to our award-winning website, nobody captures more of the Canadian seniors' housing and care market than we do . . . period! Optimal Visibility and Exposure Our web site is easily found on all major search engines such as Google and Yahoo, and we are linked to from over 1,600 other senior-oriented websites. Plus we have our own, comprehensive advertising/public relations strategy to support both our publications - giving you further visibility and exposure through television, radio, newspapers, magazines, trade shows and more! To find out about Open Doors, our exciting new initiative, click here.
Measurable Results The Care Guide offers you unique, powerful and proven lead generation tools, designed to help you generate real, measurable results for your business! Comprehensive, Valuable Resources The Care Guide covers all aspects of the decision process around seniors' housing and care services - from Community Support Services to Long-Term Care Homes . . . and everything in between. There is no other resource like it in Canada . . . guaranteed!
Industry Experience, Partnerships and Affiliations The Care Guide is published by Care Planning Partners Inc. in partnership with New Lifestyles Inc.. Care Planning Partners has been providing research and consulting services to the seniors' housing and care industry in Canada since 1993, and New Lifestyles has published guides to seniors’ housing in the U.S. for over fifteen years, currently with over five million copies in circulation in forty-nine markets. The Care Guide is the official consumer directory to seniors’ housing and care of a number of industry associations, and is a proud member of many others.
There are many other reasons why you should make The Care Guide part of your marketing plans. To speak with one of our marketing and advertising professionals to find out how we can help you better reach your target customers, please contact us.
To review TheCareGuide.com's Advertising Policy, please click here.
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