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Print Specifications

 
Digital files submitted to The Care Guide must meet the below specifications; no other formats are accepted.
 
Ad sizes:

Full page - 4 5/8" x 7 1/2"
Half page - 4 5/8" x 3 1/4"
 
Layout Application:
 
QuarkXpress for Macintosh
1. Include all support files (logo, picture, TIFF, EPS)
2. Include all fonts used in ad (printer and screen fonts, no True Type fonts)
3. Include a laser proof of ad, black & white or color (if color ad)
4. Set colors as process separations
5. Colors should be set up as CMYK and/or Pantone PMS (PMS will be converted to CMYK)
6. Set trap to .25 pt.
 
Drawing Applications:
 
Adobe Illustrator EPS files (for Macintosh)
1. EPS files should include original application files in case editing is necessary
2. Convert all type to outline and fill with appropriate color to eliminate font replacement
3. Colors should be set as CMYK
 
Image Processing:
 
Photoshop EPS and TIFF files (for Macintosh)
1. Do all cropping, rotation and sizing in Photoshop before placing in QuarkXpress
2. Scan resolution should be 300 dpi
3. Scan all color images as CMYK
4. Save Photoshop EPS with "8-bit Macintosh" preview,
"Binary" encoding, do no include "transfer functions"
Final output should be 150 line screen
Files should be sent on: 100 mb Zip disk, 1-gig Jaz disk or 650 mb CD (also 1.4 mb diskette)
Contact the production department for e-mail addresses. (files may be “stuffed” for e-mailing)

Client Furnished Film Specifications:
4-Color Film - RRED (right reading, emulsion down) include match print of ad
Black/White Film - film negative RRED, include b/w laser proof of ad

PDF Format
PDFs must be the correct size, saved as Hi Resolution (300 dpi) CMYK, with all fonts imbedded.
Turn off any OPI. Preview in Acrobat for accuracy before sending. The Care Guide cannot re-size,
adjust color or make any changes to a pdf. More detailed specifications may be obtained from the
production department.

WE ACCEPT FILES ON: 650 MB CD (also 100 mb Zip disk, 1-gig Jaz disk)

FILES MAY BE E-MAILED. Contact the production department for e-mail address or instructions for
using our FTP site. (Files may be “stuffed / zipped” for e-mailing.)

Questions?  Please contact:
Fancy Tanner, Production Department
Tel: 1-800-964-9253
Fax: 214-515-9202
 
Terms and Conditions
Payment Terms: Contracts are billed in six equal installments, with the exception of individual descriptive listings. The first installment is billed at the time of proof approval and the remaining five installments are billed monthly, thereafter. If requested, a contract can be billed in its entirety at the time of proof approval. Billing for individual print listings is made at the time of proof approval.  Charges for special positions, colour, etc., are made with the first billing. All payments not received within 30 days of the invoice date are subject to monthly finance charges as specified in the contract agreement. The total remaining contract amount will be billed whenever any invoice reaches 60 days without payment. For your convenience, New LifeStyles accepts MasterCard, Visa and American Express. The publisher reserves the right to reject or cancel any advertising for any reason at any time. In consideration of the publisher's acceptance of advertisements for publication, the agency and advertiser will indemnify and save the publisher harmless from and against any loss or expense arising out of publication of such advertisements, including without limitation, those resulting from claims or suits for libel, violation or rights of publicity or privacy, plagiarism and copyright infringement. The publisher assumes no liability for errors in advertiser-approved copy or for errors cross referencing ads or listings. The publisher reserves the right to hold the advertiser and/or its agency jointly and severally liable for such monies as are due and payable to the publisher.
 
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